Ana Abreu (AV Criativa) is an editorial designer and consultant at the Raízes Incubator in Visual Identity & Design. She helps new and growing projects build a coherent, professional image that reflects who they are.

Visual identity

Creation of a distinctive, professional visual identity for projects starting out or expanding.

Includes an initial conversation to understand the project, audience and goals; visual direction; inspiration moodboard; main logo, variations and a secondary logo where relevant; colour palette; typography; usage guidelines; and final files for digital and print use.

Ongoing creative support

Design support for one-off or regular needs, keeping the brand visually consistent over time. Ideal for projects that already have a defined identity.

Materials she can create

• Business cards and flyers
• Menus and vouchers
• Labels and tags
• Presentations and digital documents
• PDFs, guides and support materials

Shall we shape your brand?